A Quote about the CCO Council from Curtis Bingham
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Voice of the CCO: Scott Bennett on the 4th Annual CCO Summit

Thursday, November 08, 2012

Scott Bennett, CMO for the Chief Outsiders, former CMO of the American Cancer Society, and Advisory Board member of the CCO Council discusses the relevance of the Council and the Annual CCO Summit to those businesses that understand the need to embrace the customer as part of their success.

 

Video Transcript

How I would describe the value of the Summit is that it's a place, it's a forum for leaders and corporate America to come together who have similar challenges, particularly around organizational focus and attention around the customer, and to share best practices and understand how folks in these positions are encouraging others within their own organizations to wrap their head and their arms around the customer. 

It's really kind of an amazing thing when you think about it that, in today's era of consumer, and I say that particularly because of social media and the fact that consumers -- somebody said it today in the group: the consumer is no longer the king, the consumer is god -- and yet companies still have a sense of myopia and tend to be more concerned about the bottom line and there really isn't going to be a bottom line without reaching across the bridge and being much more customer centric. 

And so, what I really like about the Summit, and being a part of the Council, is that I've got peers and others that I can talk to and work with and overcome challenges; like, a new CEO or an operationally-driven organization or a financially-driven organization. How do you bring the customer into that equation, demonstrate value, and create an environment where everybody views it as their job to support and encourage the customer?

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