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Curtis on...Customer Centricity as a Marketing Strategy 2

Thursday, April 2012 at 10:27 AM
Photo of Curtis Bingham By Curtis Bingham

In this second of a ten part series of videos filmed at IQPC's CMO Exchange in London, July 2011, I discuss the first step in a strategy to embed customer centricity: setting a goal.

 

 

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Categories: Customer Centricity

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