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Announcing the Latest Bingham Advisory

Thursday, January 09, 2014

I'm beginning 2014 with the exciting announcement of a new Bingham Advisory: The Customer Engagement Trajectory.

Based on my work and discussions with Council members and senior customer executives, this latest edition reveals how customer engagement is defined, how it can be measured, and where it emerges in the business-customer relationship to provides its greatest value. In addition, I share interesting details about how real world companies such as MetLife, Oracle, and Riot Games are engaging their customers and enjoying bottom line improvements to revenue and shareholder value as a result.

Download your free copy here and follow my blog where I'll be posting excerpts over the next few weeks.

 

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Categories: Chief Customer Officer | Customer Centricity | Customer Loyalty | Customer Retention

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