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Curtis on...Customer Centricity as a Marketing Strategy 8

Thursday, April 19, 2012

In this eighth of a ten part series of videos filmed on location at IQPC's CMO Exchange in London, July 2011, I share examples of communication methods that help organizations embed customer centricity.

 

 

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Curtis on...Customer Centricity as a Marketing Strategy 7

Wednesday, April 18, 2012

In this seventh of a ten part series of videos filmed on location at IQPC's CMO Exchange in London, July 2011, I talk about the need to create your organization's own access channels when embedding customer centricity.

 

 

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Curtis on...Giving Customer Centric Culture A Foothold

Tuesday, April 17, 2012

In the following video, filmed on location at IQPC's Customer Experience Exchange in Berlin, I discuss how to start creating a customer centric culture.

 

 

 

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Curtis on...Customer Centricity as a Marketing Strategy 6

Monday, April 16, 2012

In this sixth of a ten part series of videos filmed on location at IQPC's CMO Exchange in London, July 2011, I explain why you need to include the back office as part of your desired audience when you embed customer centricity in your organization.

 

 

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Curtis on...Customer Centricity as a Marketing Strategy 5

Thursday, April 12, 2012

In this fifth of a ten part series of videos, filmed on location at IQPC's CMO Exchange in London, July 2011, I expound the advantages to enlisting allies to become part of your desired audience as you embed customer centricity in your organization.

 

 

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Categories: Customer Centricity

Curtis on...Realizing The Quickest Gains From Customer Centric Culture

Wednesday, April 11, 2012

In this video filmed on location at IQPC's Customer Experience Exchange in Berlin, I share three steps CCOs should take in order to realize the quickest gains from customer centric culture.

 

 

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