A Quote about the CCO Council from Curtis Bingham
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Curtis on...Critical Success Factors for CCOs: 2. Executive Support

Friday, March 23, 2012

In this second of seven videos on critical success factors for chief customer officers and senior loyalty executives, I discuss the CCO's need for support from the C-suite, particularly the CEO.

 

 

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Curtis on...Critical Success Factors for CCOs: 1. Title and Reporting Structure

Thursday, March 22, 2012

In this first of seven videos on critical success factors for chief customer officers and senior loyalty executives, I discuss why and how title and reporting structure matter.

 

 

 

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Curtis on...CCO Essentials: Four Key Reasons to Hire a Chief Customer Officer

Wednesday, March 21, 2012

Here are the three primary reasons why companies hire a chief customer officer, as well as a fourth reason they should consider.

 

 

 

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Curtis on...CCO Essentials: What is a Chief Customer Officer?

Tuesday, March 20, 2012

The CCO Council defines the CCO's role with two primary criteria and the CCO's mission with three main components, which I discuss in the following video.

 

 

 

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Curtis on...Key Challenges for CCOs: Measuring and Demonstrating Results

Monday, March 19, 2012

In this video, I discuss the challenge of proving the value that CCOs provide and I offer practical steps CCOs can take in order to demonstrate their results to senior management and the rest of their organizations.

 

 

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Curtis on...Key Challenges for CCOs: Implementing Change

Friday, March 16, 2012

In the following video, I offer some suggestions for overcoming the inevitable resistance to organizational change that challenges not only CCOs, but all executives.

 

 

 

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Categories: Chief Customer Officer